Crickets

That’s what you hear every time you post a new article on your website. I experience it, and so do most other entrepreneurs trying to build an online audience. To make things worse, you’re probably getting sick of hearing stories of other people turning their entire business around just by blogging. That’s great for them — and it’s inspiring — but that doesn’t help much when you’re working your butt off creating content that no one’s reading.

If you’re trying to diagnose the problem in your lifeless website, here are a few things to consider fixing before throwing in the towel and buying Yellow Pages ads:

Your website creeps people out.

Your website is your first impression, so don’t be weird. When people get weirded out they leave, and you’re left sitting all alone on your creepy site. What do I mean? I’m talking about the ancient Flash video of you walking into the screen and talking, or the super cheesy stock photos of fake people, or the icons that look like they were taken straight out of Windows 98.

Related: Score More Customers With Your Website With These 4 Tips

Your website is the central hub of all of your online marketing. Think of it as your business in digital form. Would you let your actual business get that bad? No, because customers would start talking and business would drop off. Don’t do that to your website visitors either.

Website creation tools like WordPress make it easy — and affordable — to have an amazing looking website. Do yourself a favor and learn WordPress, or find someone who can help you get started with WordPress.

You probably aren’t blogging enough.

So maybe you have a decent website, and you’re feeling good because you added a blog to your site. You’re putting out one new blog post a month. Good job, that’s great. But it’s not going to work.

In case you haven’t already seen it, here’s a stat for you, courtesy of HubSpot. Companies that published 16+ blog posts per month got about 4.5 times more leads than companies that published between 0-4 monthly posts.

That might hurt to hear, but it’s a fact.

If you’re going to blog, you have to write a lot, and you have to be consistent. You can create less posts if you want — say, one a month — but it’s going to need to be one massive post in order for it to make up for less volume. Brian Dean at Backlinko is a big proponent of this type of blogging. Either way though, it’s the same amount of time. And it’s probably more than you’re spending now.

Don’t think you can write that much? Then hire someone. Blogging is a huge part of digital marketing and it really does pay off if you invest enough into it.

You haven’t spent enough time promoting your content.

Here’s a rule to consider next time you’re complaining about no one coming to your website. You should spend roughly twice as much time promoting your content as you spent creating it. So if you just spend eight hours creating an in-depth, step-by-step blog post with screenshots, video and graphics, you should spend 16 hours promoting that piece.

Start by making a list of 100-200 influencers in your industry. This should be people or companies who would be interested in sharing articles like yours with their audience. Remember, you want to target people who would be interested in sharing it, not people who are just interested in the topic. That means anyone who could be a competitor of yours is not going on this list.

Related: 7 Steps to Finally Master Content Promotion in 2016

Then spend your time emailing each and every one of them simply letting them know that you created a new post about [insert topic] and thought they would enjoy it. If it’s good, they’ll share it or link to it on their own site. Don’t be sleazy and ask for a backlink.

You can save time finding influencers to reach out to by using BuzzSumo. You’ll just type in the target keyword, pick an article from the list, and click “View Sharers.” You’ll get a list influencers who have shared a similar article to yours, then you’ll have to do some investigative work to find each influencer’s email address.

You can also use a site like ahrefs.com to find sites that have linked to content similar to yours, and reach out to them as well. It isn’t easy, and it’s time consuming, but the payoff can be amazing. Check out some of Dean’s stories over at Backlinko to see how it’s done using what he calls the Skyscraper Technique.

Your blog is all about you or it isn’t helpful at all.

No one cares about how great your company is. They don’t even care about the amazing features and benefits your product/service provides. They’ll be ready for it eventually, but your blog is not the place for it.

Your blog should focus on one main objective — answering questions. Whether they’re questions you’ve actually been asked by customers before or questions you think customers could or would ask, you’re goal should be to answer every imaginable question in the form of a blog post. Do that, and you’ll have more than enough to write about.

Related: The 7 Deadly Sins of Business Blogging

You’re not as active on social media as you should be.

Stop being afraid you’re going to annoy people on social media. You can and should be posting multiple times a day. As long as you’re not literally reposting the same exact post over and over, you’ll be fine.

For Facebook, two times per day is reasonable before likes and comments begin to drop off dramatically, according to an article on Buffer. As for Twitter, it’s way too crowded of a platform to drop a tweet and leave. Your voice will simply get lost in the noise, so don’t be afraid to tweet multiple times per day. Use a service like Buffer or Hootsuite to schedule your posts if you have to, or just use Facebook’s native ability now, but be active enough to where people don’t forget about you.

You haven’t considered paying to get your blog content out.

I know content marketing and not interrupting people is all the rage, and that’s all well and good, but unless you have a large following, you’re going to have to slide Mark Zuckerburg a Benjamin from time to time in order to get your content out to the right people.

You’re going to need to know a bit about targeting your Facebook ads if you want to see real results though. It’s not difficult to do simple ads, it just takes time to learn who your audience is exactly and how to target them in the Power Editor. Here’s a great resource to help you learn Facebook Ads.

Do not give up.

Don’t let the fact that no one’s coming to your website get you discouraged. If you take a look around at some of the most successful companies doing content marketing, you’ll notice they usually did it for a while before they caught traction.

If you want to generate traffic to your website, it’s going to take consistent work over time. Write, publish, promote like crazy, repeat. Assuming your content strategy is well-planned, do that process for three to six months and you’re almost guaranteed to see the needle move.

 

Mick Taylor

Pain Free Publishing: New WordPress Tricks to Make Blogging Easy

Updated on July 28th, 2017 • in BEGINNER TIPS • by Alex Denning – One Comment

Following all the steps to get a WordPress post published, shared and promoted can be an unnecessarily complicated process. This post will look at some nice WordPress tricks to reduce the resistance in the publishing process and how to automate as many of the steps as possible.

Blogging should be pain-free and easy. WordPress does a lot of things very well, but we’re not yet at the point where publishing is exquisitely easy. We might get to that point eventually with the new Gutenberg editor (or not?), but in the meantime we’ll have to rely on WordPress tricks to make blogging easier.

Indeed, you’re not blogging because there’s fun to be had in optimizing images, updating plugins, and formatting text (and obviously then reformatting text because you switched out of HTML).

You’re blogging because you want to share your writing.

When I first started blogging with WordPress, the software was in its relative infancy and getting a post out the door was an incredibly tedious process, involving:

• Manually resizing and optimizing images.
• Updating my ‘featured content slider’ by keeping x number of posts in a ‘featured’ category.
• Adding a meta description and custom SEO title using custom fields (and having to count the characters of each).
• Creating a featured image, uploading via the media uploader and then pasting the URL into a custom field.
• Adding a custom excerpt (for the featured slider).
• Adding a regular excerpt.
• Etc etc.

Pain Free Publishing: New #WordPress #Tricks to Make #Blogging Easy

CLICK TO TWEET

WordPress makes posting a lot simpler these days, but there are still some neat WordPress tricks you can apply in order to make your publishing process easier.

This post is going to lay out a series of easy WordPress tricks you can use to making your blogging process simpler, faster and stress-free. You can spend five minutes reading this article, half an hour implementing the WordPress tricks you’ve learned and within a couple of posts you’ll more than make the time back. Sound good? Let’s get stuck in.

Here’s the TOC if you prefer to jump straight to the part that you’re most interested in:

Choose a theme that embraces simplicity | Spend less time dealing with images | Be really very careful about which shortcodes you use | Write more, undistracted | Automate visitor retention | Surprise and delight readers | Take the time out of your email list | Automate social sharing

Choose a theme that embraces simplicity

The easiest WordPress trick stems from your theme choice. The story above – of how complex my WordPress publishing process was – came of using a complicated WordPress theme at a time when WordPress core was lacking many of the features we now take from granted such as featured images.

Here’s the secret: you can strip out much of the complexity of publishing by using a theme that embraces simplicity and readability. With fewer “bells and whistles” in your WordPress theme, there’s less for you to worry about when publishing – and you’ll be able to get your posts out faster.

Choose a WordPress theme that lets you focus on your content, and then let your content do the talking. You’ll be in good company doing this: extremely popular blogs such as zen habits and James Clear are very simple sites, with just the content on display.

Good examples of WordPress themes which embrace simplicity are Zillah (a theme that’s ThemeIsle’s own creation – the one used on the ThemeIsle blog; free theme) and Independent Publisher 2 from Automattic (download link is at the bottom of the page).

What’s more, simple doesn’t have to mean unintuitive for your readers: instead of a complicated featured slider on your blog’s homepage, you could, for example, make use of a start page which guides readers to the content most likely to be most interesting to them.

This is a highly accessible WordPress trick; if you’re frustrated with how long it takes to publish a post, just make the switch to something simpler.

Go to top

Spend less time dealing with images

Once you’ve simplified your WordPress theme, we’ll next take aim at images. This is another area where WordPress has come an awfully long way and a number of small WordPress tricks can vastly improve your process for dealing with images in WordPress.

If you’re using unedited stock images, you can vastly reduce the amount of time you’re spending looking for images by using a plugin which builds a stock image search into the WordPress media library. Dreamstime Stock Photos is a free plugin which does this, giving you 25 million free stock photos to choose from – right from the media library.

If, however, you’re preferring to spend a bit more time on the images accompanying your post, you’ll know that a little extra effort can result in killer graphics which really enhance the reading experience.

Fortunately, creating killer graphics doesn’t have to be complicated: Snappa is a browser-based image editor which makes it easy to create featured images, infographics and eBook covers – as well as images for almost every social media platform.

A popular alternative is Canva, although I prefer Snappa for its wider blog-image support.

The WordPress tricks don’t stop with the image creation! Make sure you’re using Automattic’s popular free Jetpack plugin to ensure your images are automatically resized, optimized and hosted on an (also free) content delivery network. In order to make use of these image features, you’ll need to make use of Jetpack’s Photon module. See this video for instructions on how to get this set up.

One final bonus trick: if you still prefer to look for stock photos on external sites, then use Stock Up. Stock Up collates from 26 really high quality stock image sites and lets you search all of them at once, directing you to the original site for download. An excellent time saver.

Spending less time dealing with images when publishing a WordPress post is an excellent low hanging fruit to make your blogging process easier. It’s well worth taking the time to optimize this process.

Be really very careful about which shortcodes you use

Shortcodes are a convenient way of adding powerful formatting and features. The most useful shortcodes are not, however, specifically built into WordPress core: it’s up to your themes and plugins to add the shortcodes.

This is fine and allows individual themes and plugins to add really neat functionality. What’s not fine, though, is if you use shortcodes built into your theme and then switch themes, you’ll find empty [shortcodes] littered around your posts.

I want to emphasize this point: if the theme was powering the shortcode and you’ve switched themes then obviously there won’t be any output of neat functionality – you’ll just have [shortcodes] everywhere. This looks terrible and makes for an exceptionally poor user experience.

What are the WordPress tricks here which can save the day? Always, always use plugins for your shortcodes. If they’re formatting shortcodes, then use a specifically-built plugin. Anything else, and you’re going to be either locked in or faced with having to go through and replace a bunch of useless square brackets in all of your posts.

I like to use Shortcodes Ultimate. It’s free, purpose built and fully-featured – without being bloated. Otherwise, I more or less don’t use them.

(Editor’s note; Shortcodes Ultimate is actually our favorite shortcodes plugin here at CodeinWP. We use it all the time to construct custom layouts for our posts. Even the post you’re reading now features a handful of SU shortcodes in it.)

Be future proof! Be super careful about which shortcodes you’re using.

Shortcodes Ultimate

Author(s): Vladimir Anokhin

Current Version: 4.10.2

Last Updated: July 22, 2017

shortcodes-ultimate.zip

Write more, undistracted

So you’ve simplified your site’s usability and future-proofed the backend. But what about actually producing content? Immersing yourself fully in the writing process is the single best way to get writing done. Eliminate distractions and you’ll be able to write more, faster.

WordPress knows this too and has a distraction-free mode built in. You’ll find it on the top right of the editor UI, or just hit Alt + Shift + G to get there quickly. Once you start typing you’ll see everything other than what you’re writing fade away and you can concentrate on getting words down. Move your mouse again and the menus will come back.

Even in WordPress’ distraction free mode you’re still faced with the distractions hiding in your other tabs, only a Ctrl + Tab away. If you’re of a superior-willpower disposition this may not challenge you, but I find that I need some WordPress tricks which will let me be totally immersed in writing.

We’re now stepping into the world of dedicated writing apps. Tread carefully, as they’re often unreasonably expensive and do not include the MacBooks and cappuccinos you’ll typically find them pictured with.

I’ll cut to the chase: there are a ton of writing apps, especially for Mac; most are okay, some are good, none have all the features I want, and all are expensive:

• com for Desktop(also known as Calypso) is available for Windows, Mac and Linux and delivers a pretty smooth distraction-free user experience, as well as convenient access to a number of other parts of the WordPress Dashboard. Whilst the app was primarily built for WordPress.com users, it also works with self-hosted users who have the Jetpack plugin installed.
• Ulyssesfor Mac (also on iPad) is very good and is my writing app of choice. It can export directly to WordPress which is very convenient and generally has all the features you’d want. It is pricey, but if you write a lot it will be worth it.
• Writeand Letterspace, also for Mac, are cheaper alternatives sharing many of the features of Ulysses.
• MarkdownPadfor Windows was my go-to Windows app for writing with markdown for a long time. You don’t get WordPress integration, but you do get a very powerful editor.
• Editor’s note; The ones I particularly enjoy and use every day are: iA Writerand Bear. The former is the best writing app for Mac, IMO. The latter has better integration with the MacBook Pro touch bar.

The thing all these writing apps have in common is markdown support. Markdown is a writing language specifically designed for the web, designed so that you don’t have to take your fingers off the keyboard. Everything – formatting, adding links and adding images – is done inline with a couple of bits of syntax. In short: Markdown lets you write faster. This is a neat introduction, if you’re not familiar with it.

A dedicated writing app can become your place to ignore everything else and focus completely on writing. WordPress’ distraction free mode is okay, but use one of these WordPress tricks and you can do a lot better. Beat distractions! Write faster and make blogging easier.

Automate visitor retention

Making publishing easier lets you spend more time focusing on the quality of your content. Focusing on the quality of your content will give you a better blog. And a better blog can be a more successful blog – as long as you make sure you’re able to retain visitors.

Automatically displaying related posts at the bottom of each post is a great way of keeping visitors engaged: you’re saying “have you finished one thing? Great, here’s another thing that’s just as good.”

Jetpack, again, has the solution here, with a related posts module built in. You activate it, as with all of the plugin’s modules, under the settings. The killer feature of Jetpack’s related posts is it does the analysis of which posts to display off your server. This makes the feature very friendly to shared WordPress hosting which can’t handle resource intensive tasks.

If you would prefer to use a standalone plugin – which is potentially more resource-intensive, than Related Posts for WP is a well-respected option (premium, $39).

Surprise and delight readers (rather than demand their email address)

Conventional audience-building and email marketing wisdom says that the only way to acquire your readers’ email addresses is to offer some sort of “carrot”: a bonus or incentive. But, conventional wisdom says a lot of things; follow them all and you’ll always be following the latest trends rather than setting them.

There’s a very strong and very interesting argument to be made for surprising and delighting readers by giving away truly valuable bonuses without demanding emails and merely asking for email addresses once readers are sold on the value and quality of your blog.

Think of it this way: how often have you stayed long-term-subscribed to a site which coerced you into giving it your email address?

The answer is probably very very few. The best email newsletters I get have come from enjoying the quality of a site’s content and voluntarily signing up. You should be taking the same approach on your site: publish exceptional content, give away excellent bonuses and do not demand email addresses at any stage.

A case study of this in practice – and working – is from Sumo.com Marketing boss Nat Eliason. Nat killed his email capture in favor of giving away content, and building loyalty and trust with his readers. His site views have exploded: his site now receives hundred of thousands of visitors a month and email list is growing very well indeed.

Surprising and delighting your readers by giving away bonus content has the added plus of being a heck of a lot simpler to set up. It’s simple to create a PDF of your content that you can just upload through the WordPress media uploader, no email marketing integration required. This is a WordPress trick which not only makes blogging easier for you, but will also ensure very happy readers.

Editor’s note; Even though we do a lot of stuff in terms of email on this site, we do also provide extra content without asking people to subscribe. For example, if you’re interested in what the highest rated WordPress hosting plans are, we did a big survey trying to find that out. In our results post, we share a raw export file with the survey data – in case you want to do your own analysis. That file is downloadable without having to join our list. Check it out.

Give people consistently high-quality content and they’ll give you their time, attention and traffic.

time out of your email list

Once you’ve surprised and delighted readers so much they feel compelled to sign up to your email list, it’s important to ensure you utilize that resource and regularly contact your list. Unfortunately, crafting emails for your list when you’ve published a new article (if that’s how you roll with your email) can be a massive time sink, especially if the content needs extensive reformatting when added into your email service.

The solution is to automate as much of this as possible. There are a number of WordPress tricks you can employ here, depending on how complicated your email setup is:

Send new posts to an email newsletter via RSS. Most popular email tools have an “RSS to draft” feature, whereby new posts are pulled from your site automatically but you’ll need to manually check and send. This handles a lot of the grunt work for you. Automation service IFTTT can be of help here: here’s what you can do with Mailchimp, for example.

Create a custom page template in WordPress to autofill your email. This second option is much more complicated, but much more powerful: this is how sites such as WPShout and wpMail generate their content-heavy newsletters (which use a consistent format) every week. Both sites have a custom page template setup (in practice this would use code similar to a custom archive page) to automagically pull in posts which fit certain criteria.

There’s then space for a custom introduction to be added, and the whole email can then be copied-and-pasted into an email provider. This is a much more complicated WordPress trick, but is incredibly powerful and a huge time saver.

Editor’s note; Plus, if you’re interested in more RSS-related WordPress tricks, we cover a couple of them in another post on the blog – where we talk about what you can do with various “RSS to post” plugins.

In my opinion the best newsletters are the ones sent on a regular basis, with a personalized touch. Take the time out of your email list with these WordPress tricks, but don’t fully automate; be prepared to invest some time in order to create the best possible reader experience.

Automate social sharing

Another big candidate for automation and time saving is social sharing. As soon as you publish a post you’ll want to share it across your social networks, so you may as well make this easy.

Before you do any social sharing, make sure you have the Yoast SEO plugin installed. This will make sure if you have a featured image, social networks pick up on this and display the image alongside your post when shared. You can also set these manually under Yoast SEO’s settings, but with a focus on WordPress tricks to making blogging easy, we won’t recommend this. If you want to learn more about this feature you’ll find a guide here – and don’t forget you can use our previous image tricks to easily create appropriately sized images for social networks.

Now that you’ve got the initial setup done, it’s time to move on to the actual social media sharing automation. Jetpack again can save the day here: the Publicize featurelets you automatically post on your social networks when a new post is published. All you need to do is connect Jetpack to the social networks you want to use, and WordPress will handle everything next time you publish a new post.

This trick will, however, only help you out with sharing your post the first time it’s published. To keep sharing your posts and keep getting new traffic, you’ll want to use Revive Old Post. This plugin makes it easy to keep re-sharing posts from your blog archives and automatically publish them to your social feeds. You just have to set this up once, then reap the benefits long term!

WordPress tricks help you get on with writing!

The goal of these WordPress tricks is to ensure that your writing and publishing processes are easy, fast and pain-free. After all, if these processes are easier, you’re more likely to actually do them.

A WordPress blog which is simpler to use is one where you can be publishing more content more regularly.

Here’s a quick recap you can reference back to:

1. Embrace simplicity – choose a theme that reflects this.
2. Spend less time dealing with images by using stock-image plugins
3. Future-proof your content. Don’t use shortcodes attached to your theme.
4. Use a dedicated writing app for faster, distraction free writing.
5. Automate related posts using Jetpack.
6. Give away bonuses, don’t bother with email opt-ins.
7. Automate your email list (as much as possible).
8. Automate social sharing with Revive Old Post, Jetpack, and Yoast.

CLICK TO TWEET

Go away and implement these right now. The time it takes will be more than won back in time saved, plus you’ll take some of the pain out of publishing and you’ll want to put out more posts.